Dive into the creative process behind Zerodha Fundhouse AMC's rebranding with Nivedita, Design Director at Smallcase.
In this insightful podcast, Nivedita walks us through her Figma file, revealing the intricate details of brand identity development. From initial sketches to final designs, she explains how the team crafted a simple yet powerful visual language that perfectly captures the essence of Zerodha Fundhouse's passive investment products.
Key highlights include:
Logo design exploration and selection process
Typography challenges and solutions for financial documents
Illustration style development for relatable, slice-of-life visuals
Color palette considerations
Balancing simplicity with effectiveness in brand identity.
Whether you're a design enthusiast, a branding professional, or simply curious about the thought process behind financial product branding, this podcast offers valuable insights into the world of visual identity creation for fintech companies.
If you prefer youtube:
P.S. - We at Design originals club have also launched “Vault” — Think of it as a product hunt, but for vibe-coded apps.
Let me know what you think of it :)
Cheers,
Shivam
